All five components, running before the authority layer starts.
Everything in The OS
Your complete LinkedIn reputation system, positioning, content, engagement, growth and monthly review, run end to end.
LinkedIn thought leadership for founders
Authority is BrandOS’s done-for-you thought leadership service for established founders and CEOs. It runs everything in The OS, then adds the work that turns your reputation into opportunities. We build your signature IP, grow your executive network, and pitch you for podcasts, speaking, press and partnerships. You stay the founder, approve every pitch, and give us thirty minutes a week.
- Built on The OS
- 30 minutes a week
- You approve every pitch
Who it’s for
For founders who already lead their field.
For
- Founders and CEOs who already have a strong presence and want it to open doors, not just grow.
- Leaders ready to turn their reputation into partnerships, press, podcasts and speaking.
- Founders who want their best ideas shaped into frameworks the market recognises and credits to them.
Not for
- Founders still building the basics. Start with Foundation or The OS.
- Anyone who wants guaranteed placements or coverage. We pitch hard and openly, we don’t promise outcomes.
- Founders who only want posts written and published. That’s The OS.
What’s included
The OS, plus the work that opens doors.
The frameworks are credited to you and yours to keep.
Category Authority & Signature IP
Your original ideas turned into named frameworks and methods, and a category that's yours to own.
It starts with a map of the people worth your time.
Executive Networking & Advanced PULSE
Relationship building in the conversations and circles where your buyers, peers and hosts already are.
Every pitch is written to your voice and approved by you first.
Strategic Partnerships & PR Outreach
Collaborations, podcasts, speaking slots and press angles, researched, pitched and coordinated for you.
Your Featured section becomes the first step on that route.
Lead Magnets & Inbound Opportunities
A useful asset and clear routes from your profile and posts to a real enquiry or booked call.
Reported on relationships and enquiries, never follower counts.
Advanced Reputation Optimisation
Quarterly strategic reviews, opportunity tracking and reputation-led reporting, so the authority compounds.
Scope. Authority includes PR and partnership outreach at an agreed monthly level. No one can guarantee a placement, a booking or coverage, and we won't promise one. Founder authority websites, full video production, award submissions and high-volume PR programmes are scoped separately.
How it runs
Your LinkedIn and your appearances, run as one system.
Authority runs on the same five components as The OS. Each one goes further.
- CORE
CORE
Your positioning sharpened into a category you own, with signature frameworks that carry your name.
- ENGINE
ENGINE
Your thinking turned into posts, and into the pitches, bylines and talks that put you in front of new rooms.
- GRID
GRID
Publishing on LinkedIn, plus the podcasts, stages and press where your buyers already pay attention.
- PULSE
PULSE (advanced)
Executive relationship mapping, partnership outreach and placement, beyond commenting and network growth.
- LOOP
LOOP
A monthly and quarterly strategic review that measures relationships, enquiries and opportunities and sets the next campaigns.
The opportunity layer
What Authority adds on top. Signature IP, PR, podcast and speaking outreach, partnerships and inbound pathways, all run from the same Brand DNA so your feed and your appearances tell one story.
And in AI search
A founder with signature frameworks, consistent posts and real third-party coverage is also what AI tools read when someone asks who leads a field. Authority builds all three. We can’t promise an AI tool will name you, but few founders give it this much to go on.
You stay the founder. We run the system.
What Authority asks of you
We open the doors, you choose which to walk through.
2hrsTo start
30minA week after that
+The appearances you take on
The two hours are a few short sessions at the start, usually two or three, never one long call. We capture how you think, speak and decide, and that becomes your Brand DNA.
Your week
- Read and approve the week’s posts and pitches.
- Record a podcast or talk when you’ve said yes to one.
- Join the monthly review and the quarterly authority review.
~30 minutes + appearances
Our week
- Write, design and publish your posts.
- Research and pitch podcasts, talks, press and partnerships.
- Map and build the executive relationships worth your time.
- Manage comments, replies and inbound, and flag what matters.
- Track relationships, enquiries and opportunities for the review.
Everything else
Three ways to run it
How Authority compares
| FoundationSetup and launchView Foundation | The OSDone-for-you LinkedIn managementView The OS | AuthorityAuthority and opportunityThis page | |
|---|---|---|---|
| Shape | One-time setup, built in 15 days | Monthly, run for you | Monthly, run for you |
| What we do | Positioning, profile, Brand DNA, Brand Kit, a 30-day content plan, first posts | Everything in Foundation, run every week | Everything in The OS, plus signature IP, executive networking, PR and partnerships |
| Components | COREENGINE | COREENGINEGRIDPULSELOOP | COREENGINEGRIDPULSELOOP+ Opportunity layer |
| Your time | 2 hours to start | 2 hours, then 30 minutes a week | 2 hours, then 30 minutes a week, plus the appearances you take on |
| PR and partnerships | Add-on | Add-on | Included |
Pricing is set on a call.
FAQ
Questions founders ask about Authority
Still have a question?Ask BrandOS for a quick answer, or send us a message. We reply within one business day.What does LinkedIn thought leadership mean for a founder?
LinkedIn thought leadership means being the person your market thinks of first, the one others quote, invite and partner with. For a founder that shows up as podcast invitations, press, speaking slots and inbound partnerships, not just more posts. Authority is the tier built to produce those, on top of a LinkedIn presence that's already running well.
What does Authority add on top of The OS, and what's scoped separately?
Authority keeps everything The OS does and adds the opportunity layer: signature frameworks in your name, executive relationship building, and proactive outreach for podcasts, speaking, press and partnerships, with a quarterly review of where your reputation is opening doors. It runs at an agreed monthly level that we set with you. Scoped separately are a founder authority website, full video production, award submissions and high-volume PR programmes, and we'll tell you on the call which of those you actually need.
Can you guarantee press, podcast or speaking placements?
No. Editors, hosts and organisers decide who they feature, so no one can honestly promise a placement. What we can promise is the work: the right targets, strong pitches in your voice, and proper follow-up, which is what actually moves the odds. You approve every pitch before it goes out.
Who owns the frameworks and ideas we build together?
You do. The signature frameworks, the positioning and the content are yours, credited to you and yours to keep, whether or not you stay with us. We build your authority, we don't rent it to you.
Do you run LinkedIn Thought Leader Ads?
No, Authority is organic. Thought Leader Ads are a paid LinkedIn ad format, which is a different thing from building a reputation that earns attention on its own. If paid promotion ever makes sense for you, we'll say so and point you to it, but it isn't what this is.
How is Authority different from hiring a PR firm?
A PR firm's job is winning coverage. Authority builds the reputation that makes coverage easier to win, then runs the outreach as one part of a wider system that also handles your LinkedIn, your frameworks and your network. It's all driven by one record of how you think, so your posts, pitches and talks say the same thing. Coverage is one outcome of Authority, not the whole job.
Do I still need a PR firm if I have Authority?
Usually not, though it depends on what you're after. For founder reputation, thought leadership and the podcasts, speaking and partnerships that come with it, Authority covers that ground and runs it every month. If you need something more specialised, like a major product launch, crisis communications or heavy national-press campaigns, a dedicated PR firm still earns its place, and Authority runs alongside it rather than against it. On a call we'll tell you honestly which one your goal actually calls for.
Can I add PR outreach to The OS instead of moving to Authority?
Yes. PR, podcast and partnership outreach are available as add-ons on The OS if you want to test the water first. Authority is for when that work becomes a standing part of how you grow, run proactively every month rather than piece by piece.
How much of my time does Authority take?
The same thirty minutes a week as The OS for approvals, plus the time of the appearances you say yes to. A podcast is about an hour, a talk is a few. You choose which to take on, and we handle the research, pitching and prep around them.
Can Authority help me get named when people ask AI tools about my field?
It helps, and we won't promise it. AI tools lean on consistent, well-attributed sources, and a founder with signature frameworks, steady posts and real third-party coverage gives them a lot to work with. Authority builds all three. No one can guarantee a citation, so if that's a priority we'll talk through what's realistic on a call.
Talk to us about Authority
On a call we look at where your reputation stands, tell you whether Authority fits, and set scope and pricing with you. If it isn’t the right fit, we’ll say so.